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Vijay Mishra

About Vijay Mishra

Digital Marketing Leader & Strategist | Google Certified Consultant | LinkedIn Top Voice | Driving ROI for 500+ Businesses | Visiting Faculty, NIT Durgapur | Digital Marketing Trainer & Speaker

As an experienced Google Certified Digital Marketing Consultant & Trainer in Kolkata, with over 15 years of expertise, I have successfully developed and executed comprehensive digital marketing strategies and campaigns across diverse industries, including healthcare, edtech, manufacturing, aviation, automobiles, consulting, e-commerce, and more.

Throughout my career, I have had the privilege of working with over 500 clients, employing my expertise to optimize websites for search engines, manage PPC campaigns, analyze data to identify opportunities, and lead cross-functional teams.

With a strong proficiency in Google Adwords, Facebook Ads, Google Analytics, Hubspot & Semrush, my core vision is to be a value-add to organizations, helping them set and achieve their goals.

Currently, I oversee all aspects of digital marketing operations for a leading digital marketing agency in Kolkata, managing a team of website developers, digital marketers, graphic designers, and serving clients from diverse industries.

My responsibilities include developing and implementing comprehensive digital marketing strategies tailored to clients' business goals, resulting in an average of 40% increase in website traffic and a 30% boost in lead generation.

Working closely with clients, I strive to understand their business goals and develop effective digital marketing strategies to drive online visibility, engagement, and conversions. Monitoring campaign performance and generating actionable insights through data-driven analysis is a critical aspect of my role.

I leverage various digital marketing tools and technologies, such as Google Analytics, Google Ads, social media management platforms, SEO tools, CRM systems, and more, to monitor and measure campaign performance and generate actionable insights.

Additionally, I manage social media marketing initiatives, including content creation, community management, influencer partnerships, and paid social media campaigns, resulting in increased brand awareness, engagement, and lead generation.

Managing Google Ads Campaigns, optimizing ad performance, conducting A/B testing, and implementing remarketing strategies are integral to maximizing conversions and ROI.

Furthermore, I develop and implement content marketing strategies, including content creation, distribution, and promotion, to drive website traffic, engagement, and conversions, ensuring a comprehensive and effective digital marketing approach.

Entries by Vijay Mishra

SEO

5 Rock Solid Link Building Strategy You Must Follow

I often receive these questions from our clients, link building is important for website ranking? What are the benefits of building backlinks? What will be the output of these link building strategies? Too many questions but the answer are simple “Trust”. Building backlink is the heart of SEO, Google and other search engines use links […]

by Vijay Mishra
Search Engine Optimization, SEO

Track The Performance of Your SEO Agency Before Hiring

Do you have a website? Are you getting enough traffic? Are you reaching the right audience? And most important, are you getting quality leads? How much traffic does your SEO agency generate? There are a lot of questions that can be answered by a trusted SEO agency. If you are working with any SEO company, […]

by Vijay Mishra
Social Media

5 Surprisingly Free Social Media Marketing Strategy for Facebook

The year 2021, has seen drastic changes in social media algorithms. Are you wondering what will work and what not? With so many changes, it’s quite obvious for you to get confused about which social media strategy will work for your business. Don’t worry, we have got your back. Let’s discuss the changes in the […]

by Vijay Mishra
Google

In 2020 Google’s Keen A Tough Competitor for Pinterest

Have you heard about Google’s Keen? With a vision to give a tough competition to its rival Pinterest, this platform has a lot to offer. It’s an AI-based interest app which is creating a buzz which was rolled out by Google in 2020. Google has silently launched this web-based mobile app like any other product. […]

by Vijay Mishra
educational institute marketing

Educational Institute Digital Marketing Strategy – 4 Pillars

The other day I was working on my laptop and then I received a call from a number. True Caller was showing the name of an educational institute in Kolkata (name won’t be able to disclose). The gentlemen on the other side was very humble and seems to be the faculty and owner to me. […]

by Vijay Mishra
COVID 19

4 Tips For a Digital Marketing Company To Survive COVID 19

Being an agency owner, it’s one of the extraordinary situations and everyone is trying to get away with it. I am sure just like us there must be others who are trying to get out of COVID 19 era. Let’s discuss how to escape this COVID 19 situation and give stability to your digital marketing […]

by Vijay Mishra
SEO

Google Discover Can Drive More Traffic During COVID 19

Have you heard of Google Discover feature? I am sure you have seen it but may have overlooked. Google Discover first introduced in 2018 also known as a feed. Let’s see what is Google Discover, when you open Google Chrome or Google Search, you can see some news feed. This is called Google Discover only […]

by Vijay Mishra
Digital Advertising

How Coronavirus Has Boosted Digital Marketing in 2020?

As we all know the impact of Coronavirus has taken a lot of life. One of the most deadly viruses has taken more than 1,67,369 life globally, this fact is shocking. It has not only impacted loss to human life but also the global economy. The actual financial loss is hard to predict but the […]

by Vijay Mishra
WordPress Website

The WordPress SEO Paradox: Why “Out-of-the-Box” Isn’t Enough (and How to Win in 2026)

The digital marketing landscape is currently undergoing its most significant shift since the birth of the smartphone. We are no longer just optimizing for “blue links” on a Google search results page; we are optimizing for AI snapshots, voice assistants, and hyper-fast user experiences. If you’ve been told that WordPress Website is SEO Friendly out […]

by Vijay Mishra
mobile marketing

How Mobile Marketing is Revolutionizing Industry?

Let’s start with what is mobile marketing? Mobile marketing is a process or strategy to connect with your audience using mobile devices. As per the trend, over 70% of traffic on a website is coming from smartphones in India. It won’t be surprising to say, the mobile era is dominating over desktop, laptop. So, if […]

by Vijay Mishra
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Vijay Mishra Kolkata Digital Marketing Consultant & Trainer

Vijay Mishra

Struggling to scale up your business in Kolkata? Your trusted digital marketer, consultant and trainer based out of Kolkata. Helping business navigate through the challenges to secure successful business. Get result-driven digital marketing solution, lead generation, website development, social media branding, graphics and brand design consultation.

Categories

  • SEO vs. PPC: Which Offers Better ROI for Startups in 2026?
  • Free Keyword Research Tools in 2026 You Should Not Ignore
  • Optimizing Your Website for SEO, AEO, and GEO in 2026
  • Swiggy’s 99 Store: Unlocking Gen Z’s Digital Wallet with Value and Velocity
  • Why Ghibli Style Trending in 2025: Its Use and Privacy Concerns in India
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Bit About SysTab

SysTab – among top digital marketing agency in Kolkata, India offering best in class digital marketing service to clients from 16+ verticals. Why to pay for work, let’s discuss how to pay for results. We have a team of digital marketers who can develop result-oriented marketing solution.

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Mumbai Office

Address: Virgo Apartment, Baf Hira Nagar Rd, Divya Park, Jankalyan Nagar, Near ICICI Bank, Malad West, Mumbai- 400095
Phone No: 9167241415
Email ID: ashish@systab.com

Kolkata Office

SysTab (Unit of Ani-Q Technologies Pvt Ltd)
Address: 141, Kalpatru Apartment, Sreebhumi, Kolkata – 700048
Phone No: 99038 70143
Email ID: hello@systab.com

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