I often receive these questions from our clients, link building is important for website ranking? What are the benefits of building backlinks? What will be the output of these link building strategies?
Too many questions but the answer are simple “Trust”. Building backlink is the heart of SEO, Google and other search engines use links to understand the authority of the website. If you get backlinks from a trusted and credible website, it will improve your domain authority.
Some Interesting Facts for Link Building
- 94% of the world’s content get zero backlink
- 41% of large organization claims getting a backlink is the most difficult task
- Given the complexity of SEO, 36% of them outsource their link-building task
- 42% of SEO specialists spend equal time on the backlink and internal links
- 65%of digital marketers claims domain authority is the most important metric in determining backlink quality
- 52% of digital marketers believe brand mention helps to boost organic ranking
- 51% of SEO experts say it takes one to three months to see the impact of link building
What is Link Building? Why Is It So Important?
Link building is a technique used by digital marketing agencies to acquire links from third-party websites pointing to their web pages. In simple words, if website B is writing the content of their website they will give a link pointing to your website A.
Just like we do mouth-to-mouth marketing for a brand to increase trust. In digital marketing, we use link building to increase your domain or website credibility. A website with a high-quality backlink will usually rank higher than a website with low-quality backlinks.
One of the easiest way to outrank your competitors are link building. The search engine uses backlink as an indication of linked content quality.
Just look around there are billions of competitors, ranking ahead of them is not easy especially when you have the competitive keyword. If you are looking for link building always focus on quality instead of quantity.
Quality vs Quantity – Which Is The Best Link Building Strategy?
During my 15+ years of experience in digital marketing agencies, I have understood the quality of links is always ahead of quantity.
There is a saying “slow and steady wins the race”. This is absolutely correct when it comes to building your digital footprint. When your digital marketing agency is doing the link-building for you ask them, the frequency at which they will be building the links.
Google likes consistency in link-building. If you want to maximize the benefits of backlinks, always focus on consistency. Plan your link building calendar and follow it thoroughly.
Quality of backlink is better then quantity
Wondering How To Start Building Backlinks For Your Website?
The solution is simple, either you can hire an SEO company to do the job for you. Or, you can start with your competitor’s backlink analysis.
There are lots of tools like ahref, backlink.io, ubersuggest, etc which does the link analysis work for you. I prefer ubersuggest backlink analysis tool as it’s cheaper and simple to use.
These backlink checker tools will give you a detailed report on where your competitors are getting the links. Once, you have the report, you can try building backlinks on the platforms where your competitors are present.
This is a proven technique that surely yields results and helps to boost your website traffic.
5 Proven Backlinking Strategy for 2023.
The year 2022 is going to bring new challenges, especially for digital marketers. With growing competition, digital marketing companies are working desperately to show results to their clients.
Here are some link building strategies we offer to maximize the SEO Results.
Online PR Improves Domain Authority
Press Release is an effective strategy for link building that helps to improve your domain authority and increase referral traffic. Since these PR platforms have their own customer base when we publish an article on them, it helps to get referral traffic from their platform.
Online Press Release is quite effective in improving your domain authority. One good PR can improve your domain authority by 10 points.
Blogger Outreach Program
There are a lot of bloggers networks that can give you backlinks. They have a decent network, hence their network cannot be ignored.
If you have articles that are good and beneficial for the audience, these bloggers can share them using their network. This will help to improve the referral traffic.
Try connecting with domain-specific bloggers networks. I.e. if you are from the tourism industry, try connecting with travel bloggers. Similarly, if you are in the fashion or eCommerce industry, try contacting fashion bloggers.
Infographics Increases Sharability
We have often seen people sharing infographics. You can create a good infographic that your target audience can like and share.
There are a lot of platforms where you can design these kinds of infographics and promote using infographics sharing platforms.
You can use tools like Canva, Crello to design infographics and promote them using Pinterest, Visually, etc.
Explore Pinterest For Referral Traffic
Pinterest is an image sharing platform that is quite popular and generates a decent amount of referral traffic.
Create unique designs that explain your product or services. Publish them on Pinterest using a catchy title, board, caption, and hashtag. This will help to increase the searches and referral traffic.
Build your network on Pinterest that is a must to gain popularity and increase your profile authority.
Quora Will Increase Trust & Credibility
Quora is a platform that has outranked its rivals and is now way ahead of them in terms of the userbase. It’s one of the most popular social forums where users love to visit to post their questions and answers.
With 630+ million monthly visitors, Quora is the world’s 81st most popular website. These numbers explain the importance of this platform and what it can do for your website.
Conclusion of Link Building Strategy
I am sure, by now you must have got a clear picture of what a backlink is and its importance. If you feel, you need a trusted SEO company, connect with us for a free consultation.
We have a team of SEO experts who can prepare a customized SEO strategy that will boost your website ranking and traffic.
