The year 2021, has seen drastic changes in social media algorithms. Are you wondering what will work and what not? With so many changes, it’s quite obvious for you to get confused about which social media strategy will work for your business.
Don’t worry, we have got your back. Let’s discuss the changes in the algorithm and how you need to plan your social media marketing strategy.
Why Social Media Marketing is Important in 2021?
As we need internet users are increasing day-by-day and as of today, there are around 4.66 billion users accessing the internet. Surprisingly out of 4.66 billion, 3.81 billion users across the globe have social media accounts.
For a digital marketing agency, the social media platform is one of the best ways to promote their clients business. Facebook is the market leader when it comes to social media accounts.
58% of social media users are on Facebook, which shows the importance of this platform. This is the primary reason why every business is on Facebook.
5 tricks you must include in your social media marketing campaign.
Trick 1: Facebook now allows you to customize the feed priority.
Facebook latest changes now allow you to control which contact news or feed you want to see at the top.
This increases the opportunity to connect with your target audience and outrank your competitors.
So you need to develop a marketing strategy that connects with the target audience. User intention-based content will help you to build trust and loyalty with your consumer.
Once the content is matched with user preference they will give priority to your content and will follow or engage with your post or the page. As they give priority to your post, this will increase the visibility of your content or the brand.
Trick 2: Facebook ads allow you to reach a specific audience.
If you are promoting your business using Facebook ads, good news, now you can refine the target audience.
The latest updates in Facebook ads will allow you to narrow the targeting and connect with the most relevant audience. This will help in increasing conversion.
Other than demographics like age, gender, now you can target based on interest, previous purchase history and many more.
Targeting the right audience will convey the right message to the right people at the right time.
Trick 3: Explore the “Call Now” feature on Facebook ads.
As per the data, 51% of the total traffic on the internet comes from smartphones. So, if you haven’t explored the “call now” campaign, so don’t wait further.
The call-to-action button is an integral part of any paid campaign, which shows where the customer will land once they click on the advertisement.
Most of us access Facebook from our mobile devices, so, using a call-to-action button will increase the chances of leads.
In order to increase conversion or calls from your campaign, the most important thing is content. Creating content that connects with the consumer and drives traffic for your website.
If you need help with content, speak to our social media marketing specialist who can develop engaging content for your business.
Trick 4: Facebook cover image with CTA.
When you visit any Facebook page, the first thing you see is the cover image. So, you need to ensure and design an attractive cover image for your Facebook page.
Just below the cover image, you can see a CTA button. From registration to website visits or call now, you have a lot of options based on your business need.
Using a CTA or call-to-action is quite easy to set up and also it will help the admin to track the response. You can see the metric of how many people are clicking on the CTA button of your Facebook page.
If you haven’t explored it yet, don’t wait, just go to your Facebook setting and enable it.
Trick 5: Facebook group the discussion platform.
You may have noticed a lot of invitations to join a group on Facebook. These groups are not new, but over time it has gained a lot of popularity.
Once you log in to your Facebook account, you can search for groups. You will get groups based on location, industry category, the business community, and many more.
You can join these groups and be an active contributor based on your niche, once you gain some popularity and followers, you can start with some indirect promotional content that highlights your business.
As a digital marketer, we have utilized these groups and it helped us to get clients and explore the business opportunity.
Conclusion Of Social Media Marketing Strategy:
As we have seen Facebook has evolved a lot during the course of time. They are constantly working to improve the user intent and experience. Backed by a solid R&D team, Facebook will keep adding value for the users.
You need to consult the right Facebook marketing agency that can efficiently prepare a rock-solid social media marketing strategy for your business.
