Let’s start with what is mobile marketing? Mobile marketing is a process or strategy to connect with your audience using mobile devices. As per the trend, over 70% of traffic on a website is coming from smartphones in India. It won’t be surprising to say, the mobile era is dominating over desktop, laptop. So, if you have still not explored mobile marketing strategy for your business, it’s time for you to start right away.
As you can see the data shows, this website has more traffic from mobile than desktop. So, this is essential for you to focus more on mobile marketing. Some data also shows, how ad spending on mobile has increased than desktop.
Where to start with Mobile Marketing?
First things towards smartphone marketing, ensure your website should be mobile responsive. The website should open fast on mobile devices, in short, mobile experience should be excellent. Secondly, start with ads that will appear on smartphones, tablets and other devices. Mobile ad format can vary from social media platforms, websites, mobile apps. Creating an attractive design or ad copies helps to increase engagement.
Why Mobile / Smartphone Marketing Strategy is important for your business?
We are in an era on mobile and if you walk around the street, you will see most of the people are glued on their smartphone. As per the data, 40% of the time spent on the internet is on mobile devices. So, my friend if you still not starting with a mobile advertisement, don’t wait anymore. Quickly consult mobile advertising agency to promote your business online using smartphones.
Some Interesting Facts on Mobile Advertising:
- 80% of internet users are on smartphones.
- Mobile advertising was $138.1 million in 2018.
- 92% of Facebook ad revenue comes from mobile devices.
- There are 4 billion unique mobile users on the internet.
- Around 70% of the traffic on a website comes from mobile phones.
- Avg. Smartphone user checks their mobile phone more than 150 times a day.
- 80% of mobile users use their phone using physical shopping.
- Mobile traffic growth is projected to 700% by 2021.
- Over 80% of the Alexa website is mobile responsive.
- 40% of the online transaction is done using mobile devices.
- The android phone holds 60% of global mobile advertising
I am sure, these numbers must have compelled you to think about the benefits of Mobile Marketing. So, if you really want to grow your business, mobile advertising is a must. In this situation, you need a trusted digital marketing company who can help you with the best mobile advertising strategy.
Effective Mobile Marketing Strategy For Your Business:
Based on our expertise, we have planned some result-oriented mobile marketing strategy for your business.
App-Based Marketing Strategy: Seeing mobile app ad spending, this platform cannot be ignored. With 80% of mobile time engaged in mobile apps, you must target the popular mobile apps. Now you have a powerful advertising tool like AdMob to promote your business on the third-party mobile application. Using AdMob, you can promote banner ads, video ads on popular mobile applications.
Whatsapp Marketing Strategy: With 400 million active users in India, Whatsapp is one of the most effective marketing tools to promote your business. Whatsapp marketing software helps to send promotional messages using Whatsapp.
In-game Mobile Marketing Strategy: This refers to the ads that appear on a mobile game in the form of banner ads. We usually see ads on the mobile app as a pop-up, full-page image ad, video ads that appear between the loading screen.
Location-Based Marketing Plan: Location-specific mobile are the ads that appear on mobile devices or app in a specific geographical location. For instance, you can show your ads in a specific location like 2 km radius from your business location.
How to hire the best mobile marketing agency?
I am sure by now you must have understood mobile marketing advantages. Our mobile advertising expert will help to prepare the best mobile-driven strategy to promote your business. We have a dedicated mobile application team and mobile marketing strategist to promote your business. We have a proven track record that helps to get your business get more visibility using local SEO, mobile marketing, email marketing, in-mobile app advertisement.
Don’t wait, request a free consultation now !!!