Swiggy’s 99 Store: Unlocking Gen Z’s Digital Wallet with Value and Velocity
In the evolving landscape of online food delivery and quick commerce, Swiggy, a leading on-demand platform, has launched its ’99 Store’. This initiative is a calculated move to tap into Generation Z’s immense potential, a demographic rapidly reshaping consumer markets. The ‘Swiggy’s 99 Store’ offers a curated selection of items, each priced at ₹99 or […]