Google Discover Can Drive More Traffic During COVID 19

Have you heard of Google Discover feature? I am sure you have seen it but may have overlooked. Google Discover first introduced in 2018 also known as a feed. Let’s see what is Google Discover, when you open Google Chrome or Google Search, you can see some news feed. This is called Google Discover only seen on mobile devices and android smartphones.

Google Discover is not a new feature but now it has a huge impact on Search Engine Optimization. You can see the block title called “interesting feed”, basically you will see news or feeds related to your interest “based on browsing behaviour”.

You can see contents like news, articles, videos, ads, sports news, etc. It’s similar to what you see in social media platforms. Google AI to surface content based on your interest and relevancy.

If you want to feature your article in Google Discover, you need to focus on reverse engineering. Develop content based on user intent and keywords which users might search for.

Wondering if you need to implement any technical SEO?

The answer is no, you don’t have to make any technical changes to your website to get featured in Google Discover.

Instead of the focus should be on areas where most of the developers overlook.

A mobile responsive website is a must.

As we can see Google Discover is only available on smartphones or mobile devices, you need to ensure your website should be mobile responsive. You need to ensure your web content should be well accessible on mobile devices.

Seeing google is giving more focus on mobile search and mobile responsive website, it is surprising to see there are still a lot of websites which have a different desktop and mobile response.

If you want to get featured on Google Discover, you need to ensure your website should be mobile responsive. Smartphone and desktop version should be the same.

Also, you need to ensure your website should not allow any pop-up advertising. Along with this, the images should be clearly visible or readable.

Page speed is another factor which you need to consider, your website should load quickly on mobile devices.

If your website has an AMP version, this will increase the chances of getting featured on Google Discover. Most of the news, blog, and the article based website has AMP version.

Image optimization helps to get featured in Google Discover

Having an optimized image on your article will increase the chances to get featured in Google’s Discover. Experts say, having a hybrid content on your website is good for user engagement. Some tips on image optimization,

• Image size and quality – You need to focus on the image with decent quality, ensure it should not be very heavy. Heavy image may impact the loading time of the website.
• Image description – You need to add the image description related to the image, add a proper image description.
• Image alt text – As we know Google cannot index image, so having an image alt text will help to inform the search engine what the image is all about.
• Image caption – We often miss to add image caption, now you should add a description relevant to the image.

Effective content strategy – add variation

Other than content related to your interest, YouTube videos also get often featured on Google Discover.

This mean, you need to develop content which is based on user interest and trending news too. Google AI analyze the keywords you search and engage the most. Thus, Google shows results which you have engaged before.

As I search most about the automobile, cricket, digital marketing, etc Google features news card related to these topics and sends me notification too whenever there is a new article.

If you want your article/blog/news to get featured on Google Discover, try below-mentioned strategy:

• Evergreen content – Keep your old content updated with the latest update.
• Trending industry news – Trending news will also help you to feature on Google’s Discover.
• Stay Industry Updated – Develop trending and industry-related content. Detailed and informative content can be very useful.

Real-time content works on Google Discover.

If you want to feature in Discover, add real-time content and time-sensitive information.

This should be a result-driven strategy as users love to read information related to trending news. Also when you are publishing them.

Google Analytics can help you to understand your consumer interest and thus you can develop content according to their interest.

Conclusion.
If you are looking to get your website on Google Discover Coverage, it’s important for you to understand what your clients want.

As per our analysis, we have noticed you can be featured on Discover for 2 to 3 days. You can refer to the Google Discover Case Study.